Lanzarote as a Creative Set: Locationow Supports Sfera Campaign for El Corte Inglés

The summer campaign by El Corte Inglés for its fashion brand Sfera was shot in Lanzarote, part of the Canary Islands, a volcanic landscape that becomes an essential part of the visual storytelling. Far beyond a simple backdrop, the island interacts with the collection’s aesthetic language, defined by clean silhouettes, black-and-white contrasts, and a minimalist architectural sensibility.

In this production, Locationow provided high-level location services in the Canary Islands, actively involved from the very first stage of the scouting process. This early and curated approach reflects the company’s philosophy, combining a location agency structure with a proprietary location marketplace, enabling precise and efficient selection tailored to international creative demands.

This integrated workflow positions Locationow as a key partner in production services in the Canary Islands, supporting premium international shoots in unique environments like Lanzarote. These types of projects not only demonstrate Locationow’s ability to integrate into large-scale productions, but also highlight its role as a connector between unique locations and global brands seeking to stand out through distinctive, identity-rich filming locations.

Collaborations with global campaigns such as Sfera for El Corte Inglés reinforce its positioning as a leading provider of film and photo location services in Spain and the Canary Islands.