7 tips for outdoor fashion photography with Locationow
If you’ve ever organised a fashion shoot on location, you’ll know that choosing the right location can make all the difference. At Locationow we work every day discovering unique spaces, and that has given us a lot of clues about what works (and what doesn’t) when shooting outside the studio. Here are some outdoor fashion photography tips that we apply whenever we plan a shoot:
1. Look for spaces with personality
There are sites that speak for themselves. They have such a powerful architecture that you just need to know how to frame them.
2. Even if there is no golden hour, natural light is enough.
Many shootings are done in broad daylight. Just watch where the shadow falls, and move accordingly. Sometimes it’s just a matter of moving a metre.
Production with Inditex Lefties by Locationow
3. Let the landscape add to the styling
On many Canarian beaches, for example, the very texture of the volcanic rock makes everything look more editorial. And that, without a single background.
4. Plan each space well
There are beautiful locations but difficult if you don’t prepare yourself. At Locationow we provide real information: access, permits, conditions… Don’t improvise.
5. Use what architecture gives you
A wall, a corner, a staircase… Sometimes that’s all it takes. Just observe the way architecture guides you.
6. Test before without a model
A good practice: take photos beforehand without a model. This way you can test framing, light and decide which angles work best for you.
7. Surround yourself with good spaces
Locations are not just background. They are part of the concept. With Locationow, you have locations that inspire from the moment you arrive. Everything will be easier after these outdoor fashion photography tips.
Production with Inditex Lefties by Locationow
At Locationow we are dedicated to managing everything you need for your location production. We are location managers and fixers, and we offer customised services for all budgets and scales. If you are a production company, agency or brand, we will be happy to accompany you in your process. Feel free to contact us without obligation, and if you want to know more, visit our blog and follow us on social media.








